01
Newsletter sponsorship
Your brand in the email, typically top and mid. You choose the ad placement. We run the window, drop in your creative, and send you what ran.
See the placement →Reach professionals where career and life intersect.
Refer puts your ads in email and on landing pages in front of a highly engaged audience of professionals actively looking for jobs, quietly open to change, and curiously exploring their professional and personal growth. You receive access to a targeted and identifiable audience with precision.
Why Refer
Career intent changes the conversation.
Refer audiences subscribe with intent and aren't defined by mere demographics. They're professionals who have demonstrated career intent through the jobs, industries, roles, and opportunities they engage with.
We give advertisers a different way to reach potential customers by connecting a relevant product, service, or offer to what someone needs along their career journey.
Target audiences by industry, job function, location, job level, job interest, and other available signals across email and web placements.
- Industry
- Job function
- Location
- Job level
- Job applied to
- ~475 attributes
Career moments create needs beyond the job search.
The right offer might help someone prepare for an interview, build a skill, earn a certification, choose a professional tool, manage their finances, relocate, travel, improve productivity, navigate life around work, and even reward themselves for their journey accomplishments along the way.
Tell us who your ideal customer is. We'll identify where that audience exists within Refer, and the moments and placements where your offer will be most relevant.
Scale is only part of the story.
Refer combines reach with career context. Our audience signals help advertisers move beyond broad impressions to reach professional audiences based on who they are, what they're interested in, and where they are along their career journey and in life.
- 22M+
- Subscribers
- ~1.5B+
- Emails delivered / year
- 50%+
- Open rate
- ~99%
- Email deliverability
- >3M
- Landing page views / month
- >6M
- Landing page ad impressions / month
- ~5%
- Landing page ad CTR
- 150M+
- Email ad impressions a month
That's real inboxes getting opened, not filtered to spam. Email ad impressions are inferred.
Placement examples
Here's what an ad looks like.
Email: your creative at the top and in the middle of the send. Landing pages: sticky header, mid-page popup, and footer.
What you can buy
Three ways to show up.
Reach the same audience across the moments that matter. Start with email, extend the experience to relevant landing pages, or combine both around the same audience segment and campaign window.
02
Landing page placements
Header, popup, and footer on pages that match the same placement (or a broader one). Same idea: you show up where people are already engaged.
See the placement →03
Career Audience Package
Reach the same targeted professional audience across email and relevant landing pages within one campaign window. One audience. Multiple touchpoints. One performance report.
Discuss package options →How it works
Simple on purpose.
- You tell us who you want to reach and what you're offering
- We identify the most relevant audience and career context
- We match the offer to the right email and/or web placement
- You get clear reporting on placement and performance
Direct advertisers, agencies, affiliate partners, and brands looking to reach defined professional audiences through relevant, measurable email and web placements.
No published rate card on this page. Give us your placement preference. We'll put together a short proposal for you.
FAQ
What advertisers ask.
What is Refer advertising?
Refer connects brands with a large, permissioned audience through targeted email and web placements. Unlike broad audience advertising, Refer uses career and professional signals to help advertisers reach people based on industry, role, location, level, job interest, and other available audience attributes.
What makes our audience different?
Refer audiences originate from career-related engagement, giving us context around professional interests and career intent. That helps advertisers reach audiences not simply because they fit a demographic, but because their current career context may make a particular product or service more relevant.
How do you target?
A tagging system so you can target active professionals by industry, job function, location, job level, and types of jobs they apply with ~475 tags in use today.
How large is the audience?
22M+ subscribers. ~1.5B+ emails delivered / year. 50%+ open rate. ~99% email deliverability. >3M landing page views / month. >6M landing page ad impressions / month. ~5% landing page ad CTR. 150M+ email ad impressions a month.
What can advertisers buy?
Newsletter sponsorship (email, typically top and mid). Landing page placements (header, popup, and footer). Career Audience Package: reach the same targeted professional audience across email and relevant landing pages within one campaign window. One audience. Multiple touchpoints. One performance report.
How does a buy work?
You tell us who you're trying to reach. We match the audience segment(s) with the placement window. Your creative goes live in email and/or on the pages. You get a clear report on what ran.
Who is this for?
Direct advertisers, agencies, affiliate partners, and brands looking to reach defined professional audiences through relevant, measurable email and web placements.
Is there a published rate card?
No published rate card on this page. Give us your placement preference. We'll put together a short proposal for you.
Do you work with affiliate and performance partners?
Yes. We work with direct advertisers, agencies, affiliate networks, and performance partners whose products and services are relevant to our professional audiences. We evaluate opportunities based on audience fit, career context, brand quality, user value, and performance potential.
Next step
Tell us who you want to reach.
Tell us about your ideal customer and what you're offering. We'll identify the relevant Refer audiences, recommend where your brand should appear, and put together a campaign around it.